Public relations (PR) is the practice of managing the spread of information between an individual or an organization and. Public relations isn't an easy profession to define. Marketing | 3 min read In fact, in , the Public Relations Society of America (PRSA). After months of hard work, your new B2B research report is set to launch. Get 8 ways to use public relations to fuel the content fire you have.
Public relations - Wikipedia
Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services. Similar to the foundational goals of marketing, effective public relations seeks to communicate information to: Launch new products and services.
Reposition a product or service. Create or increase interest in a product, service, or brand. Influence specific target groups. Defend products or services that have suffered from negative press or perception.
Enhance the firm's overall image. The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.
Goals and Objectives Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified? Each of these areas may reflect the goals your public relations campaign may seek to accomplish.
Press relations Communicating news and information of interest about organizations in the most positive light. Product and service promotion Sponsoring various efforts to publicize specific products or services. Ray Simon, for instance, expressed them very concisely in his second edition of Public Relations: Concepts and Practices when he wrote: At the same time, however, they operate on different levels and from different perspectives and perceptions.
Public Relations Marketing
Public relations exists to produce goodwill in the company's various publics so that the publics do not interfere in the firm's profit-making ability. And, if asked to highlight the differences between their professions, marketers and public relations practitioners would have probably come up with something like the following table. Marketing Public relations Marketing promotes the transfer of goods and services from the producer and provider to the consumer.
Public relations helps an organization and its publics adapt mutually to each other.
Marketing's immediate goal is sales. Public relations' immediate goal is mutual understanding or positioning of the organization with its publics. Marketing's implicit goal is profit. Public relations' implicit goal is positive perceptions and predispositions. Public relations' measure of success is expressed public opinion or other evidence of public support. Marketing and public relations met different needs. That doesn't mean there was harmony or total cooperation between the two professions.
There's always been some degree of tension and competition between public relations and marketing people, especially when it came to questions of which discipline ought to be dominant or which contributed more to their parent organization's well-being. They also competed for sometimes scarce internal resources and for public attention. Some companies and organizations used only one of these disciplines.
The degree to which they used them, and the specific ways in which they used them varied from organization to organization based on the organization's purpose, size, and unique organizational history. However, some general observations can be made.
Public Relations Marketing
If an organization was not-for-profit --e. Public relations was the more dominant function because building relationships with its publics was its over-riding concern.
It probably had some sort of public relations unit or department, even if it was only one person, and that unit may have been called public information, community relations, community affairs, or something other than "public relations.