Branding Your Photography Business - Part 1: Logos
Hi, what is the difference between pro and ultimate. Thanks. Though they have an eccentric interface, their current versions support Pixel-Shift and HDR-RAW without requiring transferring to a TIFF file. Apply that same font type to the flirtatious lifestyle photographer, and it just may . brand design, the best way to go is with a professional and reputable design.
The metadata added in Browse, from star ratings to keywords to IPTC core fields are stored in Adobe xmp sidecar files. So when you catalogue your photos with Lightroom it reads these sidecar files and adds the metadata to Lightroom automatically.
Compare - ACD Systems
That said, ON1 also offers its own digital archive management. However apart from small tonal differences, ON1 tended to offer a crisper more contrasty look than Lightroom. ON1 can create halos around some of the figures. This can be managed with masking and reducing opacity to be covered in the next part as required. Lightroom seems to offer a more gradual approach in its sliders moderating the image processing.
ON1's generous use of opacity sliders for tone, color etc will be your friend. With careful attention to its sliders, ON1 is capable of subtle output without haloing. These can be slid away allowing for more exploration. It also allows you to synchronise the same processing to enable batch processing as with Lightroom. You can save virtual instances of your image. But lacking the comfort of logging your process can reduce your productivity.
Flirting with RAW editors after Lightroom - Articles and Tips | vifleem.info
Though ON1 claims it has improved its highlight recovery, a comparison of its performance shows it is still weaker than Lightroom. Consider this rough image I captured at a tech conference below. While the figures were reasonably exposed, a bright display to the middle right of the image was so over-exposed it was blown-out. More work is needed by ON1 to match Lightroom's facility in retrieving highlights, in particular. This is the haze filter Lightroom should have offered us. Almost everyone starts here.
For those of us without a design background or very little familiarity in Photoshop or Illustrator, the first incarnation of your logo will probably be pretty simple.Why I use ACDSee Not Lightroom
When I first started I had no idea what I was doing. I picked a font I liked that was already on my computer, opened up Photoshop, made a logo on a white background to match my website, and saved it as a jpeg.
You can see the first incarnation here. A simple way to spruce up a logo using just your name is by find a great typeface. Sites like FontSpaceFontsand dafont all offer a great variety of free or low license rate fonts. You can find thousands of different fonts organized by themes, styles and use. All you have to do is download, add to the font folder on your computer and start creating! If you have a bit more skill in Photoshop or Illustrator, you can even add graphics, icons or other elements.
30-Day Money Back Guarantee
Make sure you select a font that is licensed for free commercial use and not just personal use if you intend to use it on your website or business cards and are making money with your photography. Often the people who take this route have a friend who is a graphic designer, or know a friend of a friend of a friend, etc that is one.
There are some great pros and cons to using a freelancer that often vary greatly depending on the designer that you use. There are all sorts of arrangements that can vary the cost when working with a freelancer but principally involve around; the quality of their work, the speed of delivery and the hours of design time. Whatever the case may be and whether you work with a professional from a recommendation or your friend who happens to be a graphic designer, you need to get a signed contract that details the scope of the project, deadlines, design rounds and any penalties for breaking contract.
Friend or not, treat this as the serious business transaction that it is. These are companies ranging from three to hundreds of individuals who specialize in creating identifiable brands. There are a lot of benefits to working with a design agency. First and foremost is working with a team of professionals who are constantly creating branding for a variety of clients.
Even if your work is designated to a less experienced or newer hire at an agency, it passes by several eyes and receives input a few times before it ever reaches you.
If you can, try to find an agency in your area that has worked with photographers in the past, or other creative professionals. Agencies often specialize with clients in specific industries. I recommend working with an agency that sits down for a consultation before working with you, to understand the direction you want to take your brand and any ideas you may have.
When I finally made the decision to work with an agency, I went with the creative team over at The James Agency. I wanted a new brand clients could identify with that was fun enough to fit the style of my images, yet simple enough not to dominate. Together, they honed down just the right look for me that I could use across a number of mediums website, biz cards, promos, etc. Definitely a big improvement over my DIY logo.
We took several revisions to get just the right look. Take a look here at the options and progressions we worked through when designing my logo.